Pricing
Three ways to start, each with a clear scope.
Packaged so you know the time, the deliverables, and the investment before we begin. Every tier includes AI strategy and alignment, built into the work rather than sold as an upsell.
01
Discovery and Audit
$2,500
6 weeks
- Discovery session to align on goals, audience, and constraints
- Weekly strategy calls for 6 weeks
- Full audit of current brand, marketing, and go-to-market assets
- Written findings and prioritized recommendations
- AI readiness check on where AI fits your strategy today
02 · Most requested
Brand Asset Development
$5,000
6 to 8 weeks
- Everything in Discovery and Audit
- Brand identity development, refining an existing identity or building a new one
- Messaging and positioning framework aligned to your audience
- Core marketing assets: sales enablement collateral, one-pagers, campaign-ready copy
- AI strategy applied to messaging and content production
03
Strategic Growth Build-Out
$12,000
8 to 12 weeks
- Everything in Brand Asset Development
- Strategic thought-leadership assets: white papers, market POVs, executive briefs
- Channel and partner go-to-market strategy and scaling plan
- Full AI strategy roadmap aligned to product, brand, and go-to-market
- Presentation-ready materials for leadership or board review
Optional add-ons
Layered onto any engagement once we have scoped the fit.
A
AI strategy workshop
A hands-on working session for your team to apply the AI roadmap to real workflows.
B
Extended stakeholder interviews
Additional discovery across teams, partners, or customer segments.
C
Quarterly advisory retainer
Ongoing strategic check-ins after the initial engagement wraps.
D
Speaking and keynotes
A conference talk, leadership offsite session, or board presentation.
E
Additional asset production
Extra white papers, campaign assets, or enablement pieces beyond scope.
F
Partner enablement training
Training built for your channel partners on the new positioning and assets.
FAQs
The questions that come up before most engagements start.
What if I am not sure which package fits?
Start with a conversation. Most engagements begin as a Discovery and Audit, and we scope up from there once we know what you actually need.
How do you use AI in this work?
Two ways. First, on your side of the table: I assess where AI genuinely improves your product, positioning, or go-to-market motion, and where it adds cost without adding value. Plenty of organizations are being sold AI they do not need.
Second, in how I work. I use AI to accelerate research, synthesis, and first-draft production, which is part of why a $5,000 engagement can produce the volume of assets it does. Every deliverable is reviewed, edited, and shaped by me before it reaches you. You are buying judgment, not generated output.
Do you work with organizations outside of education?
Yes. My background runs through public sector and channel go-to-market broadly. Education is one market I know well, not the only one I work in.
Is this a full-time practice?
No. I take on a limited number of engagements alongside my full-time role, which keeps the work focused and the client list small.
What does a typical engagement timeline look like?
Discovery and Audit runs six weeks. Brand Asset Development typically runs six to eight weeks depending on asset volume. The Strategic Growth Build-Out runs eight to twelve weeks. We set the schedule in the first call so you know what lands when.