/* Editorial direction: type-led, rule-based, no cards */

:root {
  --paper: #FBF9F6;
  --band: #F2EDE6;
  --ink: #17140F;
  --muted: #5A5248;
  --rust: #A33B1F;
  --green: #1E4D40;
  --rule: #DED5C8;
  --serif: "Newsreader", Georgia, "Times New Roman", serif;
  --sans: "IBM Plex Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  --measure: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

.wrap { max-width: var(--measure); margin: 0 auto; padding: 0 32px; }

/* Mono label: the recurring signature element */
.tag {
  margin: 0 0 10px;
  font-family: var(--mono);
  font-size: 0.7rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--rust);
}
.tag-muted { color: var(--muted); }

h1, h2, h3 { font-family: var(--serif); font-weight: 400; letter-spacing: -0.015em; margin: 0; }
h1 { font-size: clamp(2.6rem, 6vw, 4.4rem); line-height: 1.02; }
h2 { font-size: clamp(1.9rem, 3.6vw, 2.9rem); line-height: 1.1; }
h3 { font-size: 1.45rem; line-height: 1.2; }
p { margin: 0 0 1em; }
a { color: var(--rust); }

/* Header */
.masthead {
  position: sticky; top: 0; z-index: 60;
  background: var(--paper);
  border-bottom: 1px solid var(--ink);
}
.masthead-in {
  display: flex; align-items: baseline; justify-content: space-between;
  gap: 20px;
  /* vertical only: a padding shorthand here would override .wrap's horizontal padding */
  padding-top: 14px;
  padding-bottom: 14px;
}
.wordmark { font-family: var(--serif); font-size: 1.5rem; text-decoration: none; color: var(--ink); line-height: 1; }
.wordmark span {
  display: block; margin-top: 6px;
  font-family: var(--mono); font-size: 0.62rem; letter-spacing: 0.1em;
  line-height: 1.35;
  text-transform: uppercase; color: var(--muted);
}
.mainnav { display: flex; gap: 30px; align-items: baseline; }
.mainnav a {
  font-family: var(--mono); font-size: 0.74rem; letter-spacing: 0.1em; text-transform: uppercase;
  color: var(--ink); text-decoration: none; padding-bottom: 3px; border-bottom: 1px solid transparent;
}
.mainnav a:hover, .mainnav a[aria-current] { border-bottom-color: var(--rust); color: var(--rust); }
.navbtn { display: none; background: none; border: 1px solid var(--ink); font-family: var(--mono);
  font-size: 0.7rem; letter-spacing: 0.1em; text-transform: uppercase; padding: 10px 14px; cursor: pointer;
  min-height: 44px; color: var(--ink); }

/* Hero: asymmetric, type-led */
.hero { padding: 76px 0 60px; }
.hero-grid { display: grid; grid-template-columns: 1fr 244px; gap: 56px; align-items: end; }
.hero h1 { margin: 18px 0 0; max-width: 15ch; }
.hero h1 em { font-style: italic; color: var(--rust); }
.hero-lede {
  margin: 26px 0 0; max-width: 56ch; font-size: 1.12rem; color: var(--muted);
}
.hero-figure { margin: 0; }
.hero-figure img { width: 100%; display: block; filter: grayscale(1) contrast(1.05); }
.hero-figure figcaption {
  font-family: var(--mono); font-size: 0.66rem; letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--muted); margin-top: 10px; padding-top: 8px; border-top: 1px solid var(--rule);
}
.actions { display: flex; gap: 14px; margin-top: 34px; flex-wrap: wrap; }
.cta {
  font-family: var(--mono); font-size: 0.76rem; letter-spacing: 0.1em; text-transform: uppercase;
  text-decoration: none; padding: 15px 26px; border: 1px solid var(--ink);
}
.cta-solid { background: var(--ink); color: var(--paper); }
.cta-solid:hover { background: var(--rust); border-color: var(--rust); }
.cta-line { color: var(--ink); }
.cta-line:hover { background: var(--ink); color: var(--paper); }

/* Stats: oversized serif numerals on rules */
.stats { border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.stats-grid { display: grid; grid-template-columns: 1fr 1fr; }
.stat { padding: 30px 0; }
.stat + .stat { border-left: 1px solid var(--rule); padding-left: 40px; }
.stat-n { font-family: var(--serif); font-size: clamp(3rem, 6vw, 4.2rem); line-height: 1; color: var(--ink); margin: 0; }
.stat-l { font-family: var(--mono); font-size: 0.72rem; line-height: 1.5; letter-spacing: 0.04em;
  color: var(--muted); margin: 10px 0 0; max-width: 34ch; }

/* Numbered rows replace cards */
.band { padding: 76px 0; }
.band-alt { background: var(--band); }
.sec-head { display: grid; grid-template-columns: 1fr 2fr; gap: 40px; margin-bottom: 44px; }
.sec-head p { color: var(--muted); margin: 0; max-width: 50ch; }
.rows { border-top: 1px solid var(--ink); }
.row {
  display: grid; grid-template-columns: 68px 1fr 1.35fr; gap: 40px;
  padding: 34px 0; border-bottom: 1px solid var(--rule);
}
.row-n { font-family: var(--mono); font-size: 0.82rem; color: var(--rust); padding-top: 6px; margin: 0; }
.row p { color: var(--muted); margin: 0 0 10px; }
.row-work {
  font-family: var(--mono); font-size: 0.74rem; line-height: 1.65; color: var(--ink);
  padding-top: 12px; border-top: 1px solid var(--rule); margin: 14px 0 0;
}

/* Clients as ruled cells */
.clients { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--ink); }
.client {
  padding: 30px 30px 30px 0; text-decoration: none; color: inherit;
  border-bottom: 1px solid var(--rule);
}
.client + .client { border-left: 1px solid var(--rule); padding-left: 30px; }
.client-mark { height: 44px; display: flex; align-items: center; margin-bottom: 20px; }
.client-mark img { max-height: 44px; max-width: 160px; width: auto; object-fit: contain; }
.client-mark-sq img { max-height: 52px; max-width: 52px; }
.client h3 { font-size: 1.2rem; margin-bottom: 6px; }
.client p { color: var(--muted); font-size: 0.92rem; margin: 0 0 12px; }
.client .tag { display: block; margin-bottom: 10px; }
.client-go {
  font-family: var(--mono); font-size: 0.7rem; letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--rust); border-bottom: 1px solid transparent;
}
.client:hover .client-go { border-bottom-color: var(--rust); }

/* Credentials */
.creds { display: grid; grid-template-columns: 1fr 1fr; gap: 0 56px; border-top: 1px solid var(--ink); }
.cred { padding: 24px 0; border-bottom: 1px solid var(--rule); display: grid; grid-template-columns: 96px 1fr; gap: 20px; }
.cred dt { font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--rust); }
.cred dd { margin: 0; color: var(--muted); font-size: 0.96rem; }

/* Closing block */
.close-band { background: var(--ink); color: var(--paper); padding: 84px 0; }
.close-band h2 { color: var(--paper); max-width: 18ch; }
.close-band .tag { color: #E0A88F; }
.close-band .cta-line { color: var(--paper); border-color: var(--paper); }
.close-band .cta-line:hover { background: var(--paper); color: var(--ink); }

/* Footer */
.foot { border-top: 1px solid var(--ink); padding: 24px 0 40px; }
.foot-in { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 14px;
  font-family: var(--mono); font-size: 0.7rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--muted); }
.foot-in a { color: var(--muted); text-decoration: none; }
.foot-in a:hover { color: var(--rust); }
.foot-links { display: flex; gap: 22px; }

/* Accessibility */
.skip-link { position: absolute; left: -9999px; top: 0; z-index: 100; background: var(--ink); color: var(--paper);
  padding: 12px 20px; font-family: var(--mono); font-size: 0.74rem; text-decoration: none; }
.skip-link:focus { left: 0; }
a:focus-visible, button:focus-visible, summary:focus-visible,
input:focus-visible, select:focus-visible, textarea:focus-visible {
  outline: 3px solid var(--rust); outline-offset: 3px;
}

@media (max-width: 900px) {
  .hero-grid { grid-template-columns: 1fr; gap: 34px; }
  .hero-figure { width: 190px; }
  .sec-head { grid-template-columns: 1fr; gap: 16px; }
  .row { grid-template-columns: 44px 1fr; gap: 20px; }
  .row-body { grid-column: 2; }
  .clients { grid-template-columns: 1fr; }
  .client + .client { border-left: 0; padding-left: 0; }
  .client { padding-right: 0; }
  .creds { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  .wordmark { font-size: 1.35rem; }
  .wordmark span { display: none; }
}
@media (max-width: 760px) {
  .mainnav { display: none; position: absolute; top: 100%; left: 0; right: 0; background: var(--paper);
    border-bottom: 1px solid var(--ink); flex-direction: column; gap: 18px; padding: 22px 32px; }
  .mainnav.open { display: flex; }
  .navbtn { display: block; }
  .stats-grid { grid-template-columns: 1fr; }
  .stat + .stat { border-left: 0; border-top: 1px solid var(--rule); padding-left: 0; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: 0.01ms !important; animation-duration: 0.01ms !important; }
}

/* ---------- Long-form + about ---------- */
.prose { max-width: 62ch; }
.prose p { color: var(--muted); margin-bottom: 1.15em; }
.prose p:first-of-type { font-size: 1.1rem; color: var(--ink); }
.split { display: grid; grid-template-columns: 1.5fr 1fr; gap: 64px; align-items: start; }

.keywords {
  font-family: var(--mono); font-size: 0.74rem; line-height: 2; color: var(--muted);
  margin-top: 34px; padding-top: 18px; border-top: 1px solid var(--rule);
}
.keywords span { white-space: nowrap; }

.figure-proof { margin: 40px 0 0; max-width: 520px; }
.figure-proof img { width: 100%; display: block; filter: grayscale(1) contrast(1.03); }
.figure-proof figcaption {
  font-family: var(--mono); font-size: 0.68rem; letter-spacing: 0.06em; text-transform: uppercase;
  color: var(--muted); margin-top: 10px; padding-top: 8px; border-top: 1px solid var(--rule);
}

/* Publication record */
.pub { border-top: 1px solid var(--ink); }
.pub-item {
  display: grid; grid-template-columns: 132px 1fr; gap: 32px;
  padding: 32px 0; border-bottom: 1px solid var(--rule);
  text-decoration: none; color: inherit;
}
.pub-item.no-thumb { grid-template-columns: 132px 1fr; }
.pub-item img { width: 100%; display: block; border: 1px solid var(--rule); }
.pub-item h3 { margin-bottom: 4px; }
.pub-item p { color: var(--muted); margin: 0 0 10px; }
.pub-meta { font-family: var(--mono); font-size: 0.72rem; color: var(--muted); margin: 0 0 10px; }
.pub-item:hover .client-go { border-bottom-color: var(--rust); }
.pub-blank { display: flex; align-items: flex-start; }
.pub-blank .tag { display: block; }

/* ---------- Pricing ---------- */
.tiers { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--ink); }
.tier { padding: 34px 30px 34px 0; border-bottom: 1px solid var(--rule); display: flex; flex-direction: column; }
.tier + .tier { border-left: 1px solid var(--rule); padding-left: 30px; }
.tier-mark { background: var(--band); }
.tier-n { font-family: var(--mono); font-size: 0.78rem; color: var(--rust); margin: 0 0 14px; }
.tier h3 { font-size: 1.3rem; margin-bottom: 12px; }
.price { font-family: var(--serif); font-size: 2.9rem; line-height: 1; margin: 0 0 6px; }
.price-note { font-family: var(--mono); font-size: 0.7rem; letter-spacing: 0.04em; color: var(--muted); margin: 0 0 22px; }
.tier ul { list-style: none; margin: 0 0 26px; padding: 0; flex-grow: 1; }
.tier li {
  font-size: 0.94rem; color: var(--muted); padding: 11px 0 11px 24px;
  border-top: 1px solid var(--rule); position: relative;
}
.tier li:first-child { border-top: 0; }
.tier li::before {
  content: "\2014"; position: absolute; left: 0; top: 11px; color: var(--rust);
}
.tier .cta { text-align: center; }

.addons { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--ink); }
.addon { padding: 26px 26px 26px 0; border-bottom: 1px solid var(--rule); }
.addon:not(:nth-child(3n+1)) { border-left: 1px solid var(--rule); padding-left: 26px; }
.addon h4 { font-family: var(--serif); font-weight: 400; font-size: 1.1rem; margin: 10px 0 8px; }
.addon p { color: var(--muted); font-size: 0.92rem; margin: 0; }

/* FAQ */
.faq { border-top: 1px solid var(--ink); max-width: 800px; }
.faq details { border-bottom: 1px solid var(--rule); }
.faq summary {
  cursor: pointer; list-style: none; padding: 22px 44px 22px 0; position: relative;
  font-family: var(--serif); font-size: 1.2rem;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+"; position: absolute; right: 6px; top: 50%; transform: translateY(-50%);
  font-family: var(--mono); font-size: 1.3rem; color: var(--rust); line-height: 1;
}
.faq details[open] summary::after { content: "\2013"; }
.faq summary:hover { color: var(--rust); }
.faq-a { padding: 0 40px 22px 0; }
.faq-a p { color: var(--muted); margin: 0 0 0.9em; }
.faq-a p:last-child { margin-bottom: 0; }

/* ---------- Contact ---------- */
.form { max-width: 620px; margin-top: 8px; }
.field { margin-bottom: 26px; }
.field label {
  display: block; font-family: var(--mono); font-size: 0.7rem; letter-spacing: 0.1em;
  text-transform: uppercase; color: var(--muted); margin-bottom: 8px;
}
.field input, .field select, .field textarea {
  width: 100%; font: inherit; color: var(--ink); background: transparent;
  border: 0; border-bottom: 1px solid var(--ink); padding: 10px 0; border-radius: 0;
}
.field textarea { resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus {
  outline: none; border-bottom-color: var(--rust); border-bottom-width: 2px;
}
.field input:focus-visible, .field select:focus-visible, .field textarea:focus-visible {
  outline: 3px solid var(--rust); outline-offset: 4px;
}
.honeypot { position: absolute; left: -9999px; }

.reach { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--ink); margin-top: 56px; }
.reach a {
  display: flex; align-items: center; gap: 16px; padding: 26px 26px 26px 0;
  text-decoration: none; color: inherit; border-bottom: 1px solid var(--rule);
}
.reach a + a { border-left: 1px solid var(--rule); padding-left: 26px; }
.reach svg { width: 22px; height: 22px; flex-shrink: 0; color: var(--rust); }
.reach-t { display: flex; flex-direction: column; min-width: 0; }
.reach-k { font-family: var(--mono); font-size: 0.7rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); }
.reach-v { font-size: 0.98rem; color: var(--ink); overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.reach a:hover .reach-v { color: var(--rust); }

@media (max-width: 900px) {
  .split { grid-template-columns: 1fr; gap: 36px; }
  .tiers, .addons, .reach { grid-template-columns: 1fr; }
  .tier + .tier { border-left: 0; padding-left: 0; }
  .tier { padding-right: 0; }
  .addon, .addon:not(:nth-child(3n+1)) { border-left: 0; padding-left: 0; padding-right: 0; }
  .reach a + a { border-left: 0; padding-left: 0; }
  .reach a { padding-right: 0; }
  .pub-item { grid-template-columns: 96px 1fr; gap: 20px; }
}

/* Contact: form beside testimonial */
.contact-grid { display: grid; grid-template-columns: 1.15fr 1fr; gap: 72px; align-items: start; }
.quote { margin: 0; border-top: 1px solid var(--ink); padding-top: 26px; position: relative; }
.quote blockquote { margin: 0 0 22px; }
.quote blockquote p {
  font-family: var(--serif);
  font-size: 1.18rem;
  line-height: 1.5;
  color: var(--ink);
  margin: 0;
}
.quote blockquote p::before {
  content: "\201C";
  font-family: var(--serif);
  font-size: 2.6rem;
  line-height: 0;
  color: var(--rust);
  margin-right: 4px;
  vertical-align: -0.25em;
}
.quote figcaption {
  font-family: var(--mono);
  font-size: 0.72rem;
  line-height: 1.8;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--muted);
  padding-top: 16px;
  border-top: 1px solid var(--rule);
}
.quote figcaption strong { display: block; color: var(--ink); font-weight: 500; }

@media (max-width: 900px) {
  .contact-grid { grid-template-columns: 1fr; gap: 48px; }
}